While soccer has dominated most of the world’s cardio-vascular activity (yes, we do believe cheering counts as cardio if you do it long and hard enough), after Spain had taken home the much coveted 2010 FIFA World Cup trophy, Nike unwinds from all the FIFA action and brings in a little orthodox tender loving care for all by reintroducing running as its Fall/Holiday 2010 focus. Freshness had just returned from Nike Running’s Fall/Holiday 2010 Greater China Media Summit held in Shanghai, at the revamped historical Shanghai 1933, which was first built in 1893 as a slaughter house and is now revived into a creative space for events, exhibitions, shopping, offices and more.
Running is one of the most aged, and most easily accessible sport there is. However, in an attempt to refresh running and provide an alternative point of view to a sport which has evolved from a pure cardiovascular activity into something more transcendent and spiritual, Nike aims to re-energize running by introducing an alternative point of view and also support its cause with new technology and key products.
The key technology for Fall/Holiday 2010 is the Dynamic Support (DS) system designed by Daisuke Furuya (one of the earliest developers of the technology). The DS system has been built into several key products including the Lunar Eclipse+ and the Lunar Glide+ II. Aside from the Lunar kicks, there will also be a Visibility Pack and a Race Pack, in addition to the incorporation of Lunar Glide+ II into the NIKEiD line-up.
