What is bright blue with pink highlights and dishing out the latest sports wear delights? Certainly not your average ice cream truck… Introducing the Nike Sportswear Ice Cream Truck, a mobile platform to serve the Big Apple with new delectable from Nike Sportswear’s Summer 2011 Collection. A part of the new “Always On” campaign, it along with enticing treats, will travel to various locations starting this Friday, June 24th, till August. To follow the where about and its location at all time, simply visit  nikesportswear.com or on Twitter @nikesportswear. More details to follow soon.

Converse teams up with Eminem and Royce da 5’9 to create a limited edition design sneaker to support the release of ‘Bad Meets Evil, ‘Hell: The Sequel’. Check out the video and picture below.

Shout out to our fam, Shady Records!

In one of Supreme’s latest celebrity photo print T-shirts, Prodigy of Mobb Deep joins a long list of influential personalities making their way into Supreme history. This short video documents the process in documenting one half of Hip-Hop’s most influential Hip-Hop groups.

Rah Digga, definitely one of the dopest female mc’s ever! Shout out to the Outsidaz & FlipMode Squad!

These were the days of GREAT music & style! ATCQ is still in heavy rotation around here, all of their albums!

Digable Planets were definitely one of the best groups of the 90’s!

Rick Ross and Maybach Music  shut down Summer Jam in NYC. Now Spiff TV brings us a closer behind-the-scenes look!

via- complex.com

She has swag! We’re definitely rocking this!

“Myself, Kanye – we wouldn’t be here if it wasn’t for Tribe albums” says Pharrell Williams in the new, engaging and high-energy trailer for Michael Rappaport’s documentary on the seminal hip-hop group Tribe Called Quest. The trailer outlines the story of how the Tribe met, their unexpected rise to fame, their influence on future generations of rappers and their eventual dramatic unraveling due to a feud between lyricists Q-Tip and Phife Dawg. Scheduled for release on July 8th, Beats Rhymes & Life is sure to be a must-see for anyone who calls themselves a fan of modern hip-hop.

This song is pretty dope & the video features some AYV pieces. Check out the video as you will see, there is AYV all through it. You will also see some designs from DSE & Freshman Clothing. Keep you ear to the streets and check for P8TIENCE and Full Sircle Ent.

Playboy has an upcoming magazine feature whose focus will be the greatest Jordan shoes of all time. The clever twist is that Playboy bunnies will be modeling the shoes. In this promo video, bunny Francesca Frigo plays the part of one of Spike Lee’s greatest creations, Mars Blackmon, who first appeared in his first big film She’s Gotta Have It, and then later as part of a series of Jordan commercials. It’s very cute visually, but oh boy, the acting is over-the-top awful. Via Hypebeast.